Better Than Yesterday

Tre’ Banks began sharing a daily morning mantra to inspire his peers, in which every day before 10 am he would tweet out “Better Than Yesterday”. As the statement began to pick up steam and generate a high daily engagement rate, he decided to execute an independent project around the mantra to build more awareness for EBC Projects and his own project execution abilities.

Led Creative Direction, Set Design, and Concept for a commercial ad shot and edited by Troi Warren in Chicago, Illinois. After releasing the product visual ad via Youtube and Social Media, I managed the e-commerce sales through company website.