HEINEKEN GREEN ROOM

Philadelphia based Creative Agency, Little Giant Creative brought on Lawrence Banks to assist the Lead Project Manager on their Heineken Account. The goal of the “Green Room” project was to amplify the Heineken brand throughout various venues in Philadelphia and NY by mixing the hottest national talents with handpicked local talents in each market.

Guests included A$AP Ferg, Lil Uzi Vert, Jesse Boykins III, and Mobb Deep. It was Banks role to make sure promotion was successfully disrupting niche pockets of the city’s cultures to make each event a success for the agency and the client.