REEBOK

Reebok utilized regional managers to execute a national campaign based in selected markets featuring creative leaders within selected cities. The campaign would highlight signature sneakers such as the Reebok Classics, Allen Iverson’s The Question, and a Reebok Crossfit. Tre’ Banks was selected as a participant and represented at SXSW (Austin, TX), Miami Art Basel, and local Philadelphia activations as an event host and creative.